Bose QuietComfort Ultra earn their name and maybe even their $429 price tag

For years, any time someone asked which brand of headphones they should buy for a flight, the answer was a simple one syllable: Bose. The company’s QuietComfort line had long been synonymous with drowning out plane noise on long flights. But over the last several years, the question has become an increasingly difficult one, as companies like Apple and Sony have shot to the top of the category.

Back in mid-September, the company planted its flag in the sand once again. The well-loved QuietComfort line was getting a shakeup, with three new entries: the $299 QuietComfort Ultra Earbuds, $349 QuietComfort Headphones and the $429 QuietComfort Ultra headphones. The latter (which, as the headline suggests, is our focus today) replaces the $379 (now $279) Bose Noise Cancelling Headphones 700.

As naming conventions go, it’s certainly simpler and more streamlined. At least you know where the QuietComfort Ultra Headphones stand relative to the QuietComfort Headphones (they’re, you know, more ultra). You’ve probably already balked at the price tag, as any reasonable, non-independently wealthy person would. The premium headphone race may have heated up, but it’s not making the products any cheaper. We’re eyewateringly close to hitting half-a-grand here.

Are any noise-canceling Bluetooth headphones worth $429? That’s a question I certainly can’t answer for everyone. What I can say is that if any are, these are them. Bose has created some of the most comfortable and best sounding headphones I’ve ever tested, coupled with best in class noise cancelation. These things are, indeed, the real deal.

Comments