Social Media Platform’s AI Adaption influence our Life- explaining Sachin Dev Duggal

We have recently witnessed widespread digital revolutions and the adoption of AI and machine learning (ML) technology to drive business growth and improve consumer satisfaction. When AI advancement touches every sector how it is possible to not talk about social media. On this matter sachin Dev Duggal has supported AI advancement in social media and explains its benefits too. 

AI has the ability to revolutionize how brands market on social media platforms such as Facebook, Instagram, and Twitter. It can automate numerous time-consuming social media management tasks and even do large-scale social media monitoring. Sachin Dev Duggal claims that AI allows social media marketers to get closer to their target audience and learn about their preferences. This allows them to better target their advertisements and develop content. 

We look at some of the ways that social media companies are leveraging AI to their advantage and to better serve their clients. 

Facebook 

Facebook is a top social networking platform that uses machine learning and AI to serve you relevant content, recognize your face in photographs, recommend tag alternatives, identify graphics, and do a variety of other functions. 

Twitter 

To generate a thumbnail, the platform uses AI to recognize a face in a full image. It uses neural networks to determine which part of an image the user wants. As per Sachin Dev Duggal this technology is used by Twitter to recommend replies when commenting on a tweet or responding to a comment. 

LinkedIn 

This social networking platform uses artificial intelligence and machine learning to forecast potential candidates for a given job role. LinkedIn uses AI to emphasize the prospects who are most likely to respond or who are actively seeking out new opportunities. 

Pinterest 

On this site, there are more than 200 billion users who use Pinterest, and 80% of them buy tailored content. The site shows its users the stuff that interests them via neural networking. It implies that Pinterest images are associated with a neural network built around a specific theme.

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